Built on traditions, BING has transformed into a community where there is always something to do, there is always something happening and there’s always new treasures to discover – like the community’s biggest event of the year.

For more than decade, En-Joie Golf Club in Endicott, New York, has hosted the multi-award-winning PGA Tour Champions’ Dick’s Sporting Goods Open, a true staple in our community’s traditions. This event is one of the most elite tournaments on the Champions Tour.

A touch of Greater Binghamton’s history and culture ties into this event as well. The course, which was originally built by George F. Johnson, owner of the Endicott-Johnson Shoe Co., was initially created as a place for recreation for factory employees.

It has since become a destination for pro golfers and champions like John Daly, Tom Kite, Brad Faxon, Joey Sindelar and Craig Stadler to name a few. En-Joie boasts between 5,150 and 7,030 yards with four sets of tees that serve as a true test for golfers of all skill levels.

Golf gurus and casual observers alike find themselves immersed in the fun during this annual event. A combination of golf and a major concert entice locals and surrounding communities to see what this event is all about. Past performers include Florida Georgia Line, Zac Brown Band, Lady Antebellum, Maroon 5, Tim McGraw and Bon Jovi.

En-Joie prides itself in remaining the focal point of golf in New York’s Southern Tier, especially because of this notable event. Steeped in tradition and maintaining a rich sense of its original culture and early beginnings, the course really speaks to the core of the Binghamton community.

BING invites you to “Be Part of Our Story” by exploring this renowned event for yourself this summer!