When creating content for your business, you are simply painting a picture. The picture can be as basic as detailing who you are and what you offer. However, the true opportunity in painting this picture is creating CONNECTION. You have the opportunity to tell your brand story and why it should matter to the audience.  The blank canvas you start with in painting this picture is your marketing and communications plan. Let’s explore the tools available to bring your brand’s story to life, in “Connecting with Content”.

In this workshop, Stephanie Krummenacker will help you navigate the various opportunities available to share your small business story. In addition, she will share how to effectively coordinate those opportunities to maximize impact. From connecting with traditional media outlets through effective news releases to creating engaging content on social media platforms, maximizing local lifestyle and radio programming to connecting with the audiences through your online presence, there are many avenues now available to small businesses and entrepreneurs.  Each have value, so how do you proceed? By the end of “Connecting with Content”, you’ll not only grasp the benefit of these content-driven marketing tools, but also leave equipped with a roadmap to implement them effectively on your own.

Register Here: https://broomearts.org/business-of-art/ (opens in a new tab)